Project Details

  • Construction Date


  • Location

    Udine, UD, IT 2016

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Udine, Italy, 2016

Name: Al Duca D’Aosta Flagship Store
Client: Al Duca D’Aosta
Status: Built
Typology: Retail
Location: Udine, UD, Italy
Year Completed: 2016
Total Floor Area: 350 sqm
Firm: B+D+M Architetti
Designers: Alex Braggion
Contributors: Samantha Minozzi
Alessandra Argenziano
Annalisa Bertani

The restoration project at “Al Duca D’Aosta” in Udine aims to re-qualify the merchandise offer by renovating the image of the existing store and rationalizing it, making it sustainable from an architectural point of view, improving and updating the sales system trough a new interior lay-out and the minimal use of materials and furnishings.
The contrast between the black marble of the furniture with the modular displays of galvanized steel brass effect, the graystone floor surface and the big shop windows facing the main streets, give sobriety and lightness to the interior environment by enhancing exposed clothing.
The overall image of the shop looks minimalist and simple with an emphasis on the classicity that has always distinguished the brand “Al Duca D’Aosta”, devoid of superfluous elements and through the reduced use of surface decorations with natural stones and marble.